Hi Erina,
Unless you are very new to Enudge, you will know we strongly recommend that the domain name of your sending email address is configured with SPF (Sender Policy Framework), DKIM (Domain Keys Identified Mail) and DMARC (Domain-based Message Authentication, Reporting, and Conformance) to improve delivery of your emails into the inbox.
Google has announced that as of February 1, 2024 it requires these 3 configurations to be setup correctly, if your domain is sending to more than 5,000 Gmail email addresses per day. If not, the delivery of your emails to Gmail inboxes is likely to be blocked.
Yahoo! similarly has announced that it will require SPF, DKIM and DMARC to be configured for "bulk senders" to Yahoo! email accounts in the first quarter of 2024, with rollout of the mandate starting February 1, 2024 also. We expect that the number of email sends that constitutes bulk senders will be similar to the volume specified by Google.
These changes being rolled out by Google and Yahoo! are aimed at helping reduce the volume of spam and phishing emails.
If you are not sure whether you have SPF, DKIM and DMARC on your sending domain correctly configured for sending via Enudge, then please do not hesitate to get in contact with our support team.
Our support article: 'SPF, DKIM and DMARC' explains in more details about the recommended settings. The person / team who takes care of management of your domain names will most likely understand how this is done.
You can test your domain configuration by using tools such as:
For more information about the new requirements please refer to: Google Requirements for Sending 5,000 emails or more per day and: Yahoo! Sender Requirements and Recommendations.
Aside from SPF, DKIM & DMARC, Google & Yahoo! have additional requirements. Using Enudge assists you with many of the requirements, including one-click unsubscribe and compliance with email standards. We are proud that Enudge achieves a 10/10 score when tested via the Independent Mail Testing body.
However, it is important to note that both Google and Yahoo! now also require that your spam reporting is kept below 0.3%. The number of people who report your emails as spam relates to how your emails are perceived by your recipients. We will discuss this aspect in a future email.
Happy Enudging!
Enudge Team
