Sending an email to a few extra people, as well as the main recipient, is easy. The CC and BCC fields have you covered.

But what about when you need to send the same email to 100s of people? For example, informing customers when you are closing for Christmas, updating people about a price change, advertising a special offer ... you get the drift.

Many years ago, people used the BCC field for this purpose as well. But that practice (with all its terrible potential outcomes) is long gone.

What terrible outcomes?

• You can only include a small number of email addresses in the BCC field, and getting them in there is really clunky. Forget checking if the addresses are valid!
• Your computer is tied up while all the sending is taking place.
• Regardless of using the BCC field, Gmail and Outlook allow only a small number of emails to be sent per day by one sender.
• Being an unpersonalised BCC makes it very likely your emails will land in the spam / junk folder.
• Lack of personalisation, because your email is not addressed to anyone at all, means that it's really easy for the inbox owner to ignore.
• No tracking means there is no way to know if your recipients have received the email, read it or taken any other action.

Your users have moved on from the days of BCC-ed emails, and now expect better.

So how to bulk email?

The way it's done now is a simple as 1, 2, 3.

1. Create your email message, including personalisation fields.
2. Attach the contacts to the message.
3. Schedule & send.

The above 3 steps are performed within an online email marketing tool such as Enudge. You can sign up for a free trial account with Enudge without entering a credit card or payment method.

An online, bulk email service provider such as Enudge doesn't just get your email delivered reliably to all the recipients at once, it simultaneously solves above the pain points, and more!

Using a reputed email service provider has the following advantages:

• It works just like a BCC, in that the privacy of your recipients is protected (and no one can see the recipient list), only without the cold and unprofessional nature of a BCC.
• Access to real-time email analytics at your fingertips - who opened it, who interacted with it (clicked on the links, shared it on social), who forwarded the email onto their friends, which email addresses no longer exist (e.g. bounces).
• Easily import your email recipient list via a csv or from your general email service provider such as Outlook, while filtering out email addresses with an invalid format. No more typing them in!
• Protects you by automatically complying with the Australian Anti-Spam laws. Unsubscribing is facilitated via a simple and straightforward process.
• Easily personalise your email message - “Hi Sally”, instead of just Hi!, and you can segment your recipient list to send even more relevant content to different groups. Your segment might be based on department, state, stage of interacting with your organisation, and much more.
• Vastly improved deliverability. Most reputable email gateways have measures in place to ensure that your sender domain meets the expectations of spam filters (DKIM, DMARC, SPF, standards compliance…). The Enudge team is fully across the requirements and has been helping all our clients comply for years.
• Who wouldn't like a dash of creativity and colour in their emails? Compelling and beautiful emails are so much easier to build via email service providers, particularly using Enudge's leading drag and drop editor including mobile responsiveness controls.
• Build once - customise and reuse as needed. Being able to quickly copy your previous email into a new one, setup templates, or save portions of your email design for use in other campaigns, saves you time and effort when you need to send out your regular communications.
• Craft your email in advance and schedule your email to be sent at a chosen time.
• Something doesn't look quite right? Support is just a message away. The team at Enudge is available via phone or chat during Australian business hours.

The benefits of using an email service provider such as Enudge, who are specialists in the field of email marketing, is well worth the small effort to sign up for an account and get started on the 3 steps listed above. With regard to cost, you won't find any cheaper than Enudge. If you are sending to less than 500 people per month, Enudge is free!

 

Need to get started today? Register for your free trial account; no credit card required.